September 3rd, 2009, 5:07PM in No Category by Marc LequimeView Comments
As YouTube continues to embrace the film and TV industry rather than pursue its draconian attempts to rid the site of all copyrighted content, it was recently reported by the Wall Street Journal that YouTube is in talks with Warner Bros. Studios and Sony Pictures, amongst other companies, to host rented films on its site.
However, one studio executive who has thus far remained nameless has downplaye
d the significance of the talks, saying that conversations are still in the early stages and studios have these sorts of discussions all the time as YouTube continues to push for more professional content.
The fact that the Journal reported these talks at all contradicts the sentiments of the nameless executive. YouTube currently has a US audience of over 100 million and is currently rolling in the money produced from ad revenue alone. Some films are already available on YouTube, albeit ad supported.
This seems like a logical progression for the company and as long as it keeps itself fresh and profitable through schemes like this, there’s no reason it can’t keep it’s stranglehold on the internet’s streaming video traffic.
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